How to Choose the Right Web Design for Your Business
If you’re just starting a business, or have recently realized that your current web design just isn’t working, the process of choosing the best design is overwhelming. You’re going to find hundreds of website building platforms, each of which will have their own list of features. How do you know what you want, when you aren’t even sure where to start?
With 48% of people saying that website design is the number one factor in determining a business’s credibility, there’s no question that site design is important. This isn’t the place for guessing or cutting corners.
So, where do you begin when choosing a website design for your business? Here are the things to consider when overwhelmed by the choices
Decide on a Few Basic Elements
There are a few key features that need consideration, no matter which design you ultimately choose. These are elements that every site has, but how they’re incorporated into the design will make a difference in the functionality and appearance of your site.
The three main elements to look at are:
- Menu Bar Design
- Home Page Header
- Content Width
Let’s start with the menu bar. It’s an unassuming feature, but it’s necessary for users to navigate around your site. If a customer can’t find their way around your site, they’ll likely leave. Choose a clean menu bar design that’s uncluttered and easy on the eyes. Also consider how the hierarchy of your pages are laid out and if the design makes sense for your business.
Home page headers and content width are features that can either give your site a trusted, classic appearance or one that’s more clean and modern. For example, full width content design is a standard, classic look while boxed content design is modern looking and translates well to multiple devices.
Your home page header tells the story of your brand. Some businesses will benefit from a clean, textual design, while others will want features like video or rolling images to promote engagement.
What is the primary purpose of your website? E-commerce businesses will need a design that’s built for selling and processing payments. On the other hand, a business with a physical location might optimize their site for promoting engagement through content and will need a site that allows for fast and easy loading.
Resist the temptation to go with a site design just because it has all the bells and whistles. Stick with only what you need to make things easier on yourself.
Ease of Use
Before you decide on a final website design, take the time to really play around with all the features. You’re going to be working with your website often, possibly daily. The last thing you need is a site design that’s too advanced or causes unnecessary frustrations.
For example, some website designs require coding abilities. If coding is a foreign language to you, you’ll want to stay far away from any design that requires it. Or, if you’re frequently uploading images, you’ll want a site design that makes the process simple.
Connect with a Professional
You don’t need to tackle the project of designing a business website on your own. We’re the web design team for Nashville that can help. Contact JLB Works today and discover what a great website design can do for your business.