The Setup:
The TMA Group, a public-private partnership of business, governmental, and community leaders, supports a regional transportation system that provides a variety of accessible, affordable, reliable, and interconnected transportation choices that are both healthy for the environment and for people.
In 2010, The TMA Group asked JLB to help re-craft its corporate identity. JLB responded by developing a new set of branding guides, along with a complete identity refresh, including logo and accompanying design collateral. Following that re-brand, JLB created a flagship website for The TMA Group. At the end of 2011, TMA approached JLB again and asked for our expertise in creating a landing site for one of the most innovative programs in the state – VanStar.
JLB’s Solution:
Think of VanStar as a “smarter regional vanpool.” Less expensive. More personal. And, technologically intelligent. By mid-spring 2012, JLB will unveil the VanStar landing site, which features an easy-to-navigate structure, an intuitive layout, and helpful tools such as informational news feeds and a commuter calculator. We like to think of it as one small way we can help be a part of “the solution.”
Deliverables:
- website graphic design
- website engineering (html, css, php)
- website content management system
Comments:
“Innovative, creative, attentive, progressive, and original — the words that describe the exceptional work and services of JLB. In 2009, The TMA Group joined forces with JLB to re-brand, re-synergize, and re-introduce our organization’s services and expertise. As regional leaders in customizing environmentally-friendly, multimodal transportation solutions for employers and communities, TMA relies on the professional expertise of JLB in expanding our on-line presence.”
–Debbie Henry, Executive Director
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