Middle Tennessee’s largest physical therapy company, STAR, has more than 60 clinics in the area. STAR is 15 years old, and its principal decided it was time to refresh his brand. At the end of 2010, JLB competed against a handful of other local companies and won the opportunity to work with STAR and reinvigorate the brand online.
Believe it or not, the road to “brand revitalization” starts with meetings. Lots of brainstorming meetings. After several incisive discussions and creative exchanges, Team JLB moved ahead with a series of updated logos and identity treatments. When you’re a company as successful as STAR, you already have a handful of logo variants (depending on the marketing medium) — JLB’s job was to help STAR define the best applications and to spruce up (and punch out!) those identity components for each application.
From there, we let the brand identity inform our website design. The website, which is a lead generator and most public of vehicles for communication for STAR has a lot of audience types to reach. Throughout 2011, JLB helped STAR re-imagine its site’s Information Architecture to better capture each audience group and move them most effectively through the website channels.
Additionally, JLB enhanced STAR’s SEO (search engine optimization) so that the site now draws more traffic on a monthly basis, with more pageviews, and longer duration of stay. Just Google “physical therapy” and any of the 40 or so cities STAR serves to see what we mean… (example: “physical therapy nashville tn“)
- logo refresh (graphic design)
- identity package
- design guide & standards manual
- website graphic design
- website engineering (html, css, php)
- website content management system
- search engine optimization
- e-mail marketing
- social networking
“There were a number of website design companies that would have done an adequate job for our company. The difference was that JLB wanted to be our partner. JLB listened to our needs, then served our concerns and desires through the entire process. Even after the completion of the project they have continued to support, guide, and enhance our company with cutting edge technology. STAR has been blessed to have them as a teammate.”
– Regg Swanson, President and Founding Partner