Project Description
From Nashville to Belize and back again… Zac Hood is leading a merry band of brothers and sisters on an international mission to change lives. How do we fit in? Hood has hired JLB to manage all of his non-profit’s messaging…
For six years, Hood has been running Sports Servants, a group focused on empowering the youth and adults of Belize to
transform communities through organized sports programs. After reaching a certain level of success, Hood realized that he needed to take his organization to the next level. Enter JLB.
In the Spring of 2009, we’ve began a re-branding campaign for Sports Servants with an updated logo, new identity collateral, a stronger marketing and messaging platform, and (of course) a more robust and dynamic website. Add to this a solid website
content management system and dynamic e-mail marketing, and Sports Servants has all the online tools it needs to carry its
message forth to the world.
Project Date
Ongoing, since 2005
Project Scope
- identity development & branding
- graphic design & marketing collateral
- copywriting
- website graphic design
- website engineering (html, css, php)
- website content management system
- e-mail marketing
Project Tools
- drupal (website content management system)
- emma (email marketing)
- google analytics (website statistics)
Project Focus
Helping raise awareness and financial support for nonprofit org
Client Comments
“JLB has provided incredible services to us for the past 4 years. As a non-profit startup, JLB gave us a professional and impressive website that helped us get off the ground. I can point to them as one of the main reasons we are in existence and growing today. And, four years later, they are still helping us in ways that are unparalleled to other companies. I would highly recommend any of their services. They are top notch in their professionalism and creativity.”
Zac Hood, Founder and CEO, Sports Servants, a 501 (c)(3) nonprofit organization


