Project Description
For the past four years, FranklinIS.com has served as Williamson County’s premier online resource for the community. Featuring content for Locals, Visitors and Relocations, FranklinIS.com offers a unique and comprehensive accounting of life in the area.
After four years of achieving organic search success, however, the folks at FranklinIS.com realized it was time for a bit of a refresher. After extensive research, in-depth analysis and systematic review of the site’s overall SEO position and technical functionality, Team JLB designed and engineered a new FranklinIS.com.
The new site capitalizes on the previous site’s search engine success and more effectively (and strategically) positions the site’s content to improve overall ROI. Now, FranklinIS.com can move its visitors more effectively and efficiently through its thousands of pages of content, from articles to calendar to business directory.
Project Date
All of 2009
Project Scope
- website graphic design
- website engineering (html, css, php)
- website content management system
- e-mail marketing
Project Tools
- word press (website content management system)
- emma (email marketing)
- google analytics (website statistics)
Project Focus
Re-branding an established company
Client Comments
“Having JLB, LLC work on the FI site has been an honor. Their team demonstrated integrity and careful attention to detail. JLB is enthusiastic about providing the highest quality of work with professionalism and a thorough approach to their clients’ needs. JLB has not only given our site a face lift, but it has also rebuilt our site so that it has a firm foundation to grow and flourish.”
Polly Bibb, Site Manager, FranklinIS.com
