Project Description
The nitty gritty… that’s what it comes down to. If football is a game of inches, SEO (search engine optimization) is a game of words. The right words, when placed together and when tagged correctly, can make all the difference in gathering visitors, engendering links, building traffic and increasing business.
Franklin Synergy Bank understands the importance of SEO. That’s why hired Team JLB in 2009 and again in 2010.
Initially, our job was to dig into their site’s code, analyze its traffic and develop a series of strategies to improve their search engine rankings. We did that, successfully for FSB, which sold “a lot of product” thanks to our strategic work.
Beyond SEO… FSB hired JLB in early 2010 to develop (from start to finish) its entire marketing campaign for the launch of its flagship downtown Franklin branch. From graphic design to copywriting to community relations, JLB has been tasked with the whole kit and kaboodle. Exited? You betcha…
Project Date
All of 2009 and 2010
Project Scope
- campaign identity development & branding
- graphic design & marketing collateral
- copywriting
- search engine optimization
- social networking strategy
- e-mail marketing
Project Tools
- google analytics (website statistics)
- serp tracking (search engine results pages) & backlink analysis
- emma (email marketing)
- twitter, facebook (social networking)
Project Focus
Search engine optimization; marketing; branding
Client Comments
“JLB redesigned our website. They were through, competent and professional; but more importantly, they were patient, understanding and took the time to get to know our organization and the services we offer. Even after the new site launched; they have remained accessible for follow up questions and tutorials. Their experience and expertise has been invaluable, and they are a pleasure to work with.”
Aimee Punnessen, Senior Vice President for Marketing, Public and Investor Relations
