The Setup:
In the fall of 2009, Franklin Synergy Bank was looking to get noticed, online. In a sea of community banks, FSB just wasn’t standing out. Even more, the bank’s newly establish corporate identity lacked a certain amount of punch, and bank officials were looking to upgrade the marketing messages. That fall, Franklin Synergy Bank hired JLB to help its website gain traffic, and in the spring of 2010, FSB hired JLB to take its marketing to the next level.
JLB’s Solution:
The nitty gritty… that’s what it comes down to. If football is a game of inches, SEO (search engine optimization) is a game of words. The right words, when placed together and when tagged correctly, can make all the difference in gathering visitors, engendering links, building traffic and increasing business. Initially, our job was to dig into their site’s code, analyze its traffic and develop a series of strategies to improve their search engine rankings. We did that, successfully for FSB, which sold “a lot of product” thanks to our strategic work. Once we’d proven our worth in the SEO game, JLB helped FSB develop its entire marketing campaign for the launch of its flagship downtown Franklin branch. From graphic design to copywriting to community relations, JLB has been tasked with the whole kit and kaboodle through 2011.
Deliverables:
- identity development & branding
- graphic design & marketing collateral
- copywriting
- search engine optimization
- social networking strategy
- e-mail marketing
Tools:
- raven (serp tracking, search engine optimization tool)
- emma (email marketing)
- google analytics (website statistics)
- hootsuite (social networking: twitter, facebook)
Comments:
“JLB is through, competent and professional. And they are patient, understanding and have really taken the time to get to know our organization and the services we offer. Their experience and expertise continue to be invaluable to us, as we share more responsibility with them in 2011. Most importantly, perhaps? Team JLB is a pleasure to work with.”
– Aimee Punnessen, Senior Vice President for Marketing, Public and Investor Relations
