The Setup:
Voted “Nashville’s Best Interior Designer” in 2009 and 2010, by Nashvillians in the Nashville Scene’s readers’ poll, Beth Haley Design (BHD), has proven itself as one of the areas’ most popular and inspiring interior design firms. In the summer of 2009, Beth Haley hired JLB to update the branding, identity, web presence and e-communications for her interior design company.
JLB’s Solution:
Taking cues from the clean lines and crisp style of Beth Haley Design, we helped the company transform its look and name, developing a new logo and accompanying identity components (business card, letterhead, envelope) for BHD. Simultaneously, we did extensive copywriting and copyediting to hone the new BHD message. We wanted audiences to understand quickly “who is BHD” and “what sets them apart.” We applied the new identity and brand message to everything we created online so that their new website would match (in tone and tenor). We also advised BHD on social networking and social media strategy, and we helped them initiate their e-mail marketing campaigns to keep pace with their other brand components. We are pleased to say that these efforts have been successful and have helped establish BHD at the top of Google Searches for “interior designer, nashville tn.”
Deliverables:
- identity development & branding
- graphic design & marketing collateral
- copywriting
- website graphic design
- website engineering (html, css, php)
- website content management system
- search engine optimization
- social networking strategy
- e-mail marketing
Tools:
- swift (website content management system)
- emma (email marketing)
- google analytics (website statistics)
- twitter, facebook (social networking)
Comments:
“We worked with JLB to completely rebrand our business from logo to print ads to website. We are so pleased with the way everything turned out — the JLB team has a great sense of style and is flexible and clever. We get compliments on our website on a daily basis, and clients tell us it’s the best interior design site they’ve seen. There is no doubt that JLB’s work has driven a lot of new business our way.”
– Beth Haley, Owner, BHD
