Project Description
Voted “Nashville’s Best Interior Designer” in 2009 by Nashvillians in the Nashville Scene’s readers’ poll, Beth Haley Designs (BHD), has proven itself as one of the areas’ most popular and inspiring interior design firms. In the summer of 2009, Beth Haley hired JLB to update the branding, identity, web presence and e-communications for her interior design company.
As part of the company’s marketing makeover, Team JLB created a new graphic identity for BHD, including logo, letterhead, business card, and the like. Simultaneously, we did extensive copywriting and copyediting to hone the BHD message. And online, JLB created a new website, from the inside out. To top it off, we advised BHD on the latest online social networking approaches. BHD now finds itself at the top of Google Searches for “interior designer, nashville tn.”
Project Date
Summer & Fall 2009
Project Scope
- identity development & branding
- graphic design & marketing collateral
- copywriting
- website graphic design
- website engineering (html, css, php)
- website content management system
- search engine optimization
- social networking strategy
- e-mail marketing
Project Tools
- swift (website content management system)
- emma (email marketing)
- google analytics (website statistics)
- twitter, facebook (social networking)
Project Focus
Re-branding an established company
Client Comments
“We worked with JLB in 2009 to completely rebrand our business and create a new website, and we are so pleased with the way everything turned out. We get compliments on our website on a daily basis, and clients tell us it’s the best interior design site they’ve seen. It’s a great first look at BHD and showcases our design style and project portfolio perfectly. There is no doubt that our site has driven a lot of new business our way. The JLB team is personable and accommodating. They have a great sense of style and are flexible and clever.”
Beth Haley, Owner, BHD
