Google doodles patent?
I’m sure a lot of you have seen this already, but Google recently obtained a patent for their google.com “doodles.” For some time now, Google has been altering their logo to reflect a certain historical event or holiday. Old branding and logo design textbooks might say that drastically changing your logo the way Google does is a “no-no.” But it’s Google! They can do whatever they want and it doesn’t matter. Google is sort of like McDonalds in that their brand is known by everyone. Google is not like McDonalds in that people still like Google…for now.