Gap's Identity Crisis

By Posted in - Seven Things on October 7th, 2010 0 Comments

Within the past couple of days, Gap has released a new logo for their storied and once successful brand. Was it a mistake? (Julian’s response: “This has to be a joke. How do you know it’s not a joke?”) Yes…at least several people around the web think so. Though I’m offering only a few links, I’d say they speak for the rest of us…

Brand New’s article on it.

ISO 50’s reaction and a list of user submitted logo designs (David Airey’s is my favorite. Haha.)

Gap’s response on their Facebook page.

Thanks to Joel for making me aware!

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