Did you know that it only takes 2.6 seconds after a website loads for viewers to focus on a specific element? Researchers at Missouri University of Science and Technology proved it using eye tracking software in a recent study. What does this mean to you? It means that whatever viewers see first better be good! Users (aka prospective customers) form their first impression of an organization when viewing its website. Logos, images, design, and color scheme are all factors that will impact your business and keep your viewers wanting more information. Studies also show that 56% more viewers are likely to make a purchase from your business if the website meets their expectations.
Read Top Web Design Trends in 2014 for more information on which features users have come to expect in a website.