The next book in my “Design Books That I Like to Read” series is a book I picked up in 2005…
How to be a graphic designer, without losing your soul.
BY ADRIAN SHAUGHNESSY
With lots of “do’s and don’ts” from an industry insider willing to be open about the mistakes he’s made (so you don’t have to), this book is perfect for a junior (or senior) designer needing to know how to present themselves to ad agencies/design firms in addition to principles needing to know how to keep their studio running smoothly. Adrian makes a point to talk about the designers’ code of ethics and how that should apply to clients as well as other designers. Peppered throughout the book are interviews with several leading designers lending credibility to the several points the author makes.
I’m just going to list the table of contents for you so you can see just how much of a resource this book is:
Foreword by Stegan Sagmeister
Introduction Attributes needed by the modern designer
How to find a job
Being freelance
Setting up a studio
Winning new work
Clients
Self-promotion
The creative process
Bibliography
Appendix
Acknowledgments
See what I mean? Such a helpful book.
