Client Information

Williamson County Association of Realtors
a 1,700-member organization for real estate professionals

identity creation & development

two months

adobe photoshop · adobe illustrator

A new look, a new vibe, a fresh start.

That's what Theresa Wilson, Executive Vice President of WCAR, said she was looking for in late 2006 when she hired JLB WORKS to reinvigorate the graphic identity of the county's largest collection of realtors. With a clear mandate and solid feedback, JLB crafted a Logo design that features a solid icon and a wordmark that work together, and are strong enough to stand alone. Emphasizing typography and color, this logo conveys the sense of the professionalism and pride embodied by the WCAR and its constituents.

Now a commonly recognized and easily understood brand, the WCAR identity has been established through Print Advertisements, Christmas Cards, Posters and Brochures. JLB is proud to help this organization communicate in such an effective, impactful way.