Client Information

Downtown Franklin Association
nonprofit org · represents 150 local merchants

identity creation & development

three months

adobe photoshop · adobe illustrator

JLB WORKS was selected from among several area design firms to help one of Franklin's oldest and most reputable merchant organizations.

The DFA chose JLB to design a new brand and establish a new identity that embodied the diverse nature of business and creativity represented by the businesses in the 15 historic blocks that comprise downtown Franklin, Tenn.

Understanding the importance of creating a Logo that was "just right," JLB executed several rounds of logo designs and revisions, until the final design was established and embraced by the DFA. Following this, more print collateral was created including Letterhead, Envelope, Business Card, Poster and Print Advertisements.

JLB has now turned its attention to the DFA's dynamic website, which will house its Membership Directory, complete with individual, editable member pages, predicated on unique user accounts. This site also features a dynamic slideshow, virtual calendar and is sync'd with a visitor database and e-mail marketing account.