Posts in the Category: Email Marketing

Writing Better Subject Lines

By Posted in - Email Marketing on March 30th, 2010 0 Comments

It’s the most important sentence of your entire email campaign, and yet too many otherwise creative people are content with the most quotidian of subject lines, like “February Newsletter.” February may indeed …

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Reading Your Email Stats

By Posted in - Email Marketing on March 30th, 2010 0 Comments

Wanna get the most out of your campaigns? It all starts with number crunching…

1. Look at the bounces.

It may not be the most fun place to start, but you need to pay attention to …

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Opt-ins Explained

By Posted in - Email Marketing on March 30th, 2010 0 Comments

With this powerful tool, you can confirm someone’s subscription to your email list at any time. Use it to verify new people, renew your existing subscriptions or just freshen things up every so …

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Maximizing Your Results

By Posted in - Email Marketing on March 30th, 2010 0 Comments

Here are five solid guidelines for increasing your email campaign results…

1. Get permission.

The best thing you can do to boost your response rates is to follow the first rule of permission email marketing: send …

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